FieldRoutes (ServiceTitan)

What it is

Category DescField-service management software offering scheduling, route optimization, customer relationship management, billing, payment processing, and marketing automation. ↗

Target UserResidential and commercial contractors in pest control, lawn care, and pool care services, ranging from small and mid-sized businesses to enterprise operators. ↗

OwnershipAcquired by ServiceTitan ↗

Founded Year2012 ↗

Pricing & cost

Pricing ModelFieldRoutes uses a quote-only subscription model where pricing tiers ('Growth' and 'Corporate') are structured around active customer volume rather than user seat/technician licenses. Custom quotes are required for exact pricing. ↗

Typical CostAccording to G2, entry-level pricing starts at $350.00 per month per 1,000 active customers. SoftwareConnect reports a starting price of $199/month for up to 2,000 active accounts, while third-party industry benchmarks estimate overall typical costs ranging from $200 to $600+ per month depending on feature modules and active routes. ↗

Api Or Integration FeesFieldRoutes lists 'Premium API' access as a featured module in its Growth and Corporate packages. Third-party software analysis reports API or integration usage fees typically ranging from $100 to $500 per month. ↗

Implementation CostThird-party estimates report setup fees between $1,000 and $5,000 (one-time), data migration costs from $500 to $5,000, and training/onboarding costs ranging from $500 to $2,000. ↗

API & data access

Has ApiYes ↗

Api TypeREST ↗

Api Access GatingGated behind paid subscription tiers (offered via FieldRoutes Premium API) and requires approval with generated authentication keys and tokens. ↗

Api LimitationsSearch endpoints have a return limit of 50,000 IDs per request; GET endpoints are capped at a maximum of 1,000 entities per request; default API keys are restricted to single-office scopes unless global office permissions or key groupings are granted. ↗

Data Export OptionsSelf-serve CSV file exports directly from the software for customer lists, addresses, balances, route reports, and financial data; comprehensive full data extracts provided upon request (formalized via the FieldRoutes Data Declaration). ↗

Native AI features

Ai Features SummaryFieldRoutes (a ServiceTitan company tailored for pest control and lawn care) relies primarily on traditional rule-based workflow automation, algorithmic route optimization, and third-party integrations rather than natively embedded platform AI. Native AI functionality is minimal: shipped features include ServiceTitan Fleet Pro integration (featuring AI-powered in-cabin safety cameras, launched in late 2023), while Sales Pro (announced at Ignite 2025 in September 2025) introduces upcoming AI-powered sales coaching via automated field conversation analysis. Core FieldRoutes lacks native generative AI agents, relying on third-party partners like Voice for Pest, Goodcall, and Sameday AI for AI call handling and voice automation. ↗

Ai DispatchFieldRoutes provides algorithmic route optimization and rule-based scheduling (matching technician skills, time windows, and customer preferences), but does not feature an autonomous or generative AI dispatcher. At Ignite 2025 in September 2025, FieldRoutes announced upcoming Scheduling & Routing Optimization updates (enhanced Map View, autoscheduling, and bulk-route optimization), but these remain rules-based algorithmic optimization rather than agentic AI dispatch. ↗

Ai FinanceFieldRoutes features traditional rule-based billing automation, AutoPay, automated invoice delivery, batch processing, and accounting integration with QuickBooks. It does not offer native AI-powered invoicing, automated AP/AR extraction, or LLM-based financial management. ↗

Ai Assistant Or McpFieldRoutes does not offer a native platform AI assistant/copilot or a Model Context Protocol (MCP) server. While parent company ServiceTitan announced 'Atlas' (a Titan Intelligence AI assistant) for its core platform, FieldRoutes itself announced 'Sales Pro' in September 2025 (focused specifically on AI-driven conversation transcription and sales coaching) rather than a native conversational copilot or MCP integration. ↗

Integrations & ecosystem

Accounting IntegrationsFieldRoutes features a native direct integration with QuickBooks Online (supporting invoice data, aggregated payments, and journal entry formats) and export capabilities for QuickBooks Desktop. It does not provide direct native integrations for enterprise accounting platforms like Sage Intacct, Foundation, or Acumatica; connections to those systems are achieved through third-party HCM and payroll integration partners (such as Inova Payroll) or custom API integrations. ↗

MarketplaceFieldRoutes maintains a public partner directory and marketplace called the 'FieldRoutes Partner Marketplace.' It categorizes third-party software and service integrations, including customer communication and review platforms (Podium, LoyaltyLoop), call handling/voice AI (Avoca AI, Voice for Pest), consumer financing (Wisetack), debt collection (A.R.M. Solutions), and HR/payroll solutions (Inova Payroll, Applause). ↗

Unified Api SupportNo major unified-API integration platforms (such as Merge.dev, Agave, Apideck, or Unified.to) offer pre-built out-of-the-box connectors for FieldRoutes. Integrations with FieldRoutes rely on its proprietary open REST API, webhooks, or custom integration services. ↗

Accounting fit & implementation

Certified PayrollFieldRoutes does not natively support certified payroll or prevailing wage (Davis-Bacon) reporting; it is designed for short-cycle recurring pest control and lawn care services rather than government construction contracts. ↗

Accounting MethodSupports both cash-based and accrual accounting methods, featuring automated revenue recognition and integration with accounting software such as QuickBooks Online. ↗

Wip Poc SupportNot supported; FieldRoutes does not offer Work-In-Progress (WIP) or Percentage-of-Completion (POC) project accounting, as it focuses on high-frequency route and subscription services. ↗

Implementation TimeTypically 4 to 8 weeks (and up to 6 to 12 weeks for larger or multi-branch operations), covering data migration, configuration, and team training. ↗

Requires ImplementerDoes not strictly require a third-party VAR; onboarding is managed directly through FieldRoutes' dedicated internal implementation team as part of a guided onboarding package, though third-party consulting partners also exist. ↗

Adoption & market position

Market PositionFieldRoutes (a ServiceTitan product, formerly PestRoutes and Lobster Marketing) is a market-leading cloud-based and mobile field service management (FSM) platform specializing in pest control and lawn care services. Acquired by ServiceTitan in January 2022, it holds a dominant position in recurring route-based services, used by 40 of the PCT (Pest Control Technology) Top 100 pest control companies and 6 of the top 10. ↗

Customer ScaleFieldRoutes serves thousands of pest control and lawn care businesses across the United States. Its clients range from small-to-midsize service operators to major enterprise contractors, including 40% of the PCT Top 100 pest control companies. ↗

MomentumFieldRoutes is a modern cloud-native SaaS platform with strong growth momentum. Prior to its acquisition by ServiceTitan in 2022, its annual recurring revenue (ARR) doubled in two years by capturing market share from legacy competitors. It is considered a modern technology platform that contractors migrate to, and it continues to expand its capabilities with ServiceTitan ecosystem integrations (e.g., Fleet Pro, Marketing Pro). ↗