Race to Modernize · Level vertical

Roofing

Physical work AI cannot do, but low lock-in and easy new-entrant flow (storm chasers). Big operating-leverage upside: insurance/retail cash-cycle, closeout lag, mis-costed jobs.

74.8
Index score
68.5
AI-Resilience
81.1
AI-Leverage
3.80
Avg rating (n=22,796)

The two axes

AI-Resilience

68.5
Physical/on-site coreHow much of the paid work requires hands-on, on-site skilled labor an AI agent cannot perform.
90
Disintermediation resistanceHow hard it is for an AI agent or platform to bypass the contractor and go direct.
60
AI-native entry barrierLicensing, trust, relationships, and physical presence that block AI-native new entrants.
62
Customer lock-inService agreements, recurring maintenance, and relationships that retain customers.
48

AI-Leverage

81.1
Coordination/back-office dragShare of cost/time in coordination, estimating, scheduling, billing — the work AI can orchestrate.
82
Operating-leverage step-changeMargin recoverable from mis-costed jobs, rework, billing lag, and cash trapped in open work.
88
Revenue expansionUpside from better bidding, pull-through, and new service lines AI can unlock.
74
Domain-data amplificationHow much the trade's proprietary job data compounds in value with AI (Level's core thesis).
78

Sub-score weights and definitions: methodology.

The research

Labor & workforce

Median Hourly Wage$24.05
Us Employment135,140
Projected 10yr Growth6%

Labor Shortage Note. The National Roofing Contractors Association (NRCA) estimated an industry-wide shortage of approximately 40,000 unfilled roofing jobs due to high demand and a lack of qualified trade professionals.

Sources (4)
  • U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS)
  • 2023
  • U.S. Bureau of Labor Statistics, Occupational Outlook Handbook (2024-2034 Projections)
  • National Roofing Contractors Association (NRCA), 2021

Market size & structure

Industry Revenue$92.5B
Num Establishments108,598

Fragmentation Note. The U.S. roofing contracting industry is highly fragmented with low market share concentration. The largest market participants (such as CentiMark Corporation and Tecta America) hold a very small share of total industry revenue, and the vast majority (~98%) of establishments operate as independent local or regional contractors.

Sources (2)
  • IBISWorld - Roofing Contractors in the US Market Research Report (
  • 2026

Unit economics

Gross Margin22.4%
Net Margin7.7%
Labor Pct Of Revenue7.2
Revenue Per Employee$321K
Sources (1)
  • CFMA (2025 Construction Financial Benchmarker, 2024 Data for Specialty Trades)

Cash cycle

Dso Days56
Retainage10%
Days To Payment83

Cashflow Note. According to the Levelset / Procore 2022 Construction Cash Flow & Payment Report, only 12% of construction businesses report always getting paid on time, and 64% of subcontractors experience slow payments from general contractors.

Sources (4)
  • Billd 2025 National Subcontractor Market Report (2025)
  • Levelset Ultimate Guide to Retainage (2023)
  • Levelset 2021 Construction Cash Flow & Payment Report (2021)
  • Levelset / Procore 2022 Construction Cash Flow & Payment Report (2022)

AI exposure

Ai Resistant Work. Physical installation and manual labor on the job site remain highly resistant to AI and robotic automation. Key physical tasks that are hard to replace include: manual tear-off of damaged shingles, felt, and rotted plywood decking; precision hand-flashing around chimneys, skylights, plumbing vents, and wall intersections; custom sheet-metal fabrication; heat-welding single-ply TPO/EPDM membrane seams; and installing tile, slate, or shingles on complex, high-pitch steep slopes. These tasks require real-time tactile judgment, fine motor skills, structural integrity assessment, dynamic balance, and physical agility under hazardous and extreme outdoor weather conditions.

Automatable Work. Back-office operations, estimating, inspection analysis, and sales coordination are the most automatable tasks in the roofing trade. Key automatable functions include: (1) Aerial and remote roof measuring using satellite, aircraft, or drone photogrammetry to calculate roof square footage, slope, and waste factor automatically; (2) Computer vision defect detection to analyze drone or smartphone photos for hail, wind damage, or shingle wear to support insurance claims; (3) Instant bid and proposal generation, turning measurement data into detailed pricing in seconds; (4) Automated lead scoring, immediate SMS/email quote follow-ups, and appointment scheduling via CRM systems; and (5) Supply chain verification, such as automated order health checks that audit order lists against local building codes and manufacturer warranty rules.

Adoption Examples. Documented adoption in the roofing industry spans trade studies, software platforms, and distributor tools: (1) Trade Studies: DEWALT's 'AI in the Trades' survey (2026, reported by the National Roofing Contractors Association) found 90% of construction professionals believe AI will be indispensable within five years, with 41% using AI for estimation/procurement and 37% actively researching/piloting tools. (2) AI Measurement & Inspection: EagleView Assess and Hover utilize computer vision on drone and smartphone photos to construct interactive 3D roof models and automatically pinpoint storm damage for insurance claims. (3) Distributor Integration: SRS Distribution launched an AI Center of Excellence and embedded AI into RoofHub, performing automated 'health checks' on orders to flag missing code-compliant accessories before checkout. (4) AI Estimating & Sales: Platforms like Roofr, QuoteIQ, and Pitch Gauge leverage AI to build instant quotes and proposals in under 60 seconds, while platforms like CrewLadder automate post-quote follow-up campaigns during post-storm lead surges.

Sources (5)
  • National Roofing Contractors Association (NRCA) (2026) - 'Only 8% of U.S. construction professionals use AI on the job' -
  • Roofing Contractor Magazine (2025) - 'Distributors Streamlining Operations with AI' -
  • EagleView (2025) - 'How Drone Roof Measuring Software Solves Problems' -
  • National Roofing Contractors Association (NRCA) (2024) - 'AI in Construction' -
  • Hook Agency (2025) - 'What AI Can Already Do Today in Roofing Sales' -

M&A & consolidation

Consolidation Activity. The US roofing trade is experiencing intense private equity consolidation and roll-up activity. The number of PE-backed roofing platforms grew from 17 at the start of 2023 to 56 by the end of 2024 (a 229% increase), with private equity firms acquiring a US roofing business approximately every 48 hours and completing 134 acquisitions in 2024 alone. This rapid consolidation is driven by extreme industry fragmentation (the top 5 contractors control less than 10% of total market share), non-discretionary repair and replacement demand (which represents ~64% of industry volume), high average ticket sizes, and stable, storm-driven cash flows.

Typical Ebitda Multiple. Acquisition multiples for US roofing companies typically range from 4x to 8x EBITDA for standard regional contractors, with an overall market spread of 3x to 12x+ depending on scale and revenue mix: small add-on/tuck-in acquisitions (<$1M EBITDA) trade at 3x–5x EBITDA; mid-sized lower middle-market targets ($1M–$3M EBITDA) trade at 4x–7x EBITDA; platform-quality residential/commercial operators ($3M–$10M+ EBITDA) command 6x–10x EBITDA; and large commercial platforms with recurring maintenance contracts and multi-state footprints command 8x–12x+ EBITDA.

Notable Acquirers Or Deals. Notable PE platforms and transactions include: Tecta America (backed by Altas Partners), the largest PE-backed commercial platform with ~$960M+ in revenue and recent acquisitions including Alpine Roofing and Texas Roofing; Roofing Corp of America / RCA (backed by HGGC); Latite Roofing (acquired by Sun Capital Partners in 2025); the combination of Leaf Home and Erie Home (backed by Ares Management, Apollo Global Management, and Gridiron Capital); Eskola Roofing & Waterproofing (active roll-up buyer across 11 states); and distribution-tier mega-acquisitions including QXO's $11 billion acquisition of Beacon Roofing Supply and Home Depot's $18.25 billion acquisition of SRS Distribution.

Sources (5)
  • CT Acquisitions Roofing M&A Multiples Report (2026); GF Data and PitchBook transaction databases (2024–2026); Profitability Partners Home Services M&A Advisory Reports (2026); Focus Investment Banking quarterly commentary (2026).
  • Roofing Contractor (2025), 'Tariffs, Talent and Tech: The New Rules of Roofing Consolidation'
  • CT Acquisitions (2026), 'Roofing M&A Multiples Report & Private Equity Tracker'
  • Profitability Partners (2026), 'Private Equity in Roofing: What Owners Need to Know'
  • Zoom Investors (2026), 'Roofing Private Equity: Market Context and Investment Thesis'

Technology stack

Dominant Fsm Software. AccuLynx and JobNimbus represent the primary dominant Field Service Management (FSM) and CRM platforms purpose-built for US roofing contractors. AccuLynx leads in insurance restoration and mid-to-large operations, while JobNimbus dominates retail and small-to-midsize roofing contractors. ServiceTitan, Roofr, and Leap are also commonly used across larger or sales-focused workflows.

Common Accounting Software. QuickBooks (QuickBooks Online and QuickBooks Desktop by Intuit) is the overwhelmingly dominant accounting system used by US roofing contractors, followed by Sage Construction (Sage 100 Contractor / Sage 300) and Xero.

Adoption Or Integration Note. According to Intuit's 2026 Construction Technology Report and National Roofing Contractors Association (NRCA) member tech benchmarks, 67% of contractors use accounting/enterprise software and 61% use cloud systems. However, 75% of firm decision-makers report spending excessive time managing data due to disconnected tech stacks, 92% desire a single integrated platform connecting field operations with financial accounting, and un-integrated field-to-office workflows average 4.2 data entry errors per job.

Sources (4)
  • Spotio, 'The 10 Best Roofing Software Platforms for 2026' (2026) -
  • Roofing Software Guide, 'AccuLynx vs JobNimbus Comparison' (2026) -
  • Intuit, 'Construction Technology & Profitability Report' (2026) -
  • National Roofing Contractors Association Technology Surveys (via US Tech Automations, 2025) -

Market structure

National permit and contractor-density aggregates from public county tax-assessor and building-permit records. Aggregate-only; no individual property or business identified.

Building permits (national)

YearPermitsContractorsMedian job valueP90 job value
2022415,90131,508$19K$347K
2023537,97033,303$17K$331K
2024305,19730,150$28K$371K

Contractor size tiers

Size tierContractorsAvg total permit value
Micro (5-19)20,841$3.6M
Small (20-99)8,028$14.91M
Mid (100-499)1,524$42.8M
Large (500+)244$170.48M

Top states by permit volume

StatePermitsContractorsMedian job value
FL487,61715,692$14K
CA188,80415,782$29K
CO122,8203,186$8K
OR85,0651,745$3
TX51,8674,567$43K
WA37,8082,054$21K
IN25,9011,016$67K
IL23,0633,605$59K
MA21,5483,537$34K
NC21,5282,250$137K

Reputation & professionalization

Public business-review listings (aggregated April 2026). Aggregate only; no individual business identified.

Businesses analyzed22,796
Average rating3.80
Rating (p25 / median / p75)3 / 4 / 4.9
Reviews (median / p90)6 / 29
Claimed listings77.9%
Marked closed4.3%

Firmographics

Aggregated public business firmographic records (multi-source SMB dataset). Revenue/employee/age/employer-rating distributions per trade. Aggregate only; no individual company identified.

Companies analyzed11,823
Revenue (p25 / median / p75 / p90)$5.8M / $9.9M / $20.1M / $34.5M
Employees (p25 / median / p75)35 / 49 / 87
Median founding year2009
Avg employer rating3.74

Level CFO benchmarks & public-company reads

Level · https://creativecommons.org/licenses/by/4.0/ (free to cite with attribution to Level, levelcfo.com)

MetricValueDetailTier
Roofer median wage (SOC 47-2181)$50,970/yrMean $57,090, 10th pct $37,060, 90th $80,780. A
Installation-trade public gross margin (proxy)30% to 34%Installed Building Products (IBP) 33.8%, TopBuild (BLD) 30.5%, FY2024. These are insulation installers, not roofers (TopBuild's figure blends a lower-margin distribution segment), and roofing carries a different material-cost share. Treat as a loose installation-trade analog, not a roofing gross margin. A
Roofing contractor firm-wide net margin~6% (firm-wide)Association figure, though dated (2018). Vendor blogs cite 12-25% but those are job-level or best-case, not firm-wide. We show both honestly. B
US roofing market size~$92B, ~109,000 firmsRe-roofing/renovation is ~80% of demand. Roughly 80-90% of total roofing demand is non-discretionary (leaks, storm and age-driven replacement); the 80-85% figure is the widely cited manufacturer/distributor baseline (Owens Corning, Beacon), the ~90% upper bound comes from a 2025 mid-market banking report (Brown Gibbons Lang). B
Roofing gross margin (well-run)~35-40% GM; commercial job-level 25-30%+Directional; job-level commercial margins run well above firm-wide net. C

Public-company validators

Public-equity comps as an external market-validation axis. Large scaled operators; read as an upper reference, not a typical private contractor.

Company1y returnGross marginEV/EBITDAMarket cap
Beacon Roofing Supply, Inc. (BECN)n/a25.7%12.04$7.72B
TopBuild Corp. (BLD)n/a28.96%12.55$9.94B
Installed Building Products, Inc. (IBP)-15.2%33.87%13.81$5.95B
Owens Corning (OC)-6.7%27.18%8.5$11.59B

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