GorillaDesk

What it is

Category Descfield-service management ↗

Target UserSmall to mid-sized residential field service contractors (typically 1–10 technicians) operating in recurring service trades such as pest control, lawn care, pool service, and home cleaning. ↗

OwnershipIndependent (bootstrapped, founded and led by CEO Chris Moreschi) ↗

Founded Year2013 ↗

Pricing & cost

Pricing ModelPublic, tier-based subscription pricing charged per technician schedule (route) per month. Unlimited admin/office users and mobile app access are included at no extra charge across all plans. ↗

Typical CostBasic plan starts at $49/month for 1 schedule ($50/month for each additional schedule). Pro plan starts at $99/month for 1 schedule ($50/month for each additional schedule). Growth plan starts at $149/month for 1 schedule ($50/month for each additional schedule). Annual billing offers 1 month free (pay for 11 months). A 14-day free trial is available without a credit card. ↗

Api Or Integration FeesAPI access, QuickBooks Online, and Zapier integrations are included in the Pro ($99/mo) and Growth ($149/mo) plans without separate API fees. Optional add-ons include SMS text messaging ($5/month local line rental plus bulk message packages) and integrated VoIP phone service starting at $65/month per user. ↗

Implementation Cost$0. Implementation, onboarding, data migration, and ongoing customer support/training are provided free of charge with no setup fees or long-term contracts. ↗

API & data access

Has ApiYes ↗

Api TypeREST ↗

Api Access GatingGorillaDesk uses token-based authentication. API keys are per-company and are generated and managed under the Addons page in the GorillaDesk account dashboard. Third-party integration tools like Zapier require a Pro plan tier or higher. ↗

Api LimitationsRate limits are enforced per endpoint group (categorized by HTTP method and URL path). Exceeding limits returns HTTP status code 429 (Too Many Requests) with rate limit details provided in response headers (`x-rate-limit-limit`, `x-rate-limit-remaining`, `x-rate-limit-reset`). Endpoints cover specific core objects including Company (retrieve), User (list/retrieve), Customer (list/retrieve/create/update), Phone Type (list), and Note (create). ↗

Data Export OptionsGorillaDesk provides built-in manual data export capabilities to Excel and CSV files. Users can export full customer lists via the Customers tab action menu, as well as generate and export individual reports covering sales, payments, revenue, invoicing, material usage, estimates, aging accounts, sales forecasts, and time tracking. ↗

Native AI features

Ai Features SummaryGorillaDesk offers native AI features focused primarily on conversational customer service, website building, and internal data analysis. Key native features include: 1) GorillaDesk AI Agents—a suite of customer service bots including SMS AI Agent (GA, Q4 2024), Customer Portal & Web Chat AI Agent (GA, Q1 2025), and VoIP AI Receptionist (Q1 2026) for 24/7 inquiry handling, lead capture, and job booking; 2) KONG AI (Beta, Q4 2025 / Q1 2026)—a conversational AI analyst copilot for querying internal metrics, jobs, invoices, schedules, and customer records; and 3) Atrax AI (Q4 2025)—an AI-powered website builder and blogging engine. GorillaDesk lacks native AI dispatching algorithms, AI estimating tools, AI AP/AR invoicing automation, and MCP server integrations. ↗

Ai DispatchGorillaDesk does not offer native AI-powered dispatching or predictive AI scheduling. Its dispatching and routing capabilities—such as 'Drive Time', 'Job Magnet', and 'Best Available Time'—are rule-based and spatial/distance-based optimization tools rather than machine learning algorithms. While AI Agents (SMS/Web/VoIP) can log pending job bookings, route assignment and technician dispatching remain strictly rule-based or manual. ↗

Ai FinanceGorillaDesk does not offer native AI invoicing, AI document/receipt OCR extraction, or automated AP/AR intelligence. Financial functionality is limited to rule-based automated recurring billing, trigger-driven auto-apply credits, payment term management, and payment processor integrations (Stripe and Square) with custom surcharge handling. ↗

Ai Assistant Or McpGorillaDesk provides native AI assistants and AI CSR call/message handling, but does not offer an MCP (Model Context Protocol) server. Features include: 1) AI Call Handling & CSR: 'AI Agents' including SMS AI Agent (GA, launched Q4 2024), Customer Portal / Web Chat AI Agent (GA, launched Q1 2025), and VoIP AI Receptionist (GA/Beta, introduced Q1 2026) act as 24/7 virtual CSRs to handle incoming phone, text, and web inquiries, capture leads, and book services. 2) Internal AI Assistant / Copilot: 'KONG AI' (Beta, launched Q4 2025 / March 2026) serves as an internal conversational business intelligence assistant allowing users to query business performance, invoice history, jobs, and customer metrics via web and mobile. 3) MCP Server: GorillaDesk does not feature a Model Context Protocol server. ↗

Integrations & ecosystem

Accounting IntegrationsGorillaDesk natively integrates with QuickBooks Online via a native one-way sync (pushing customers, invoices, payments, taxes, discounts, and credits). It does not natively support QuickBooks Desktop, Sage Intacct, or Foundation; connections to other accounting or PM systems must be built using third-party automation tools like Zapier. ↗

MarketplaceGorillaDesk does not have a public app marketplace or third-party partner directory. It provides a static directory listing of supported out-of-the-box integrations and Zapier connectors, alongside a company affiliate program. ↗

Unified Api SupportMajor unified API providers for construction and field service software, such as Agave and Merge.dev, do not currently offer pre-built connectors for GorillaDesk. ↗

Accounting fit & implementation

Certified PayrollGorillaDesk does not support certified payroll or prevailing wage (Davis-Bacon) reporting natively or via a dedicated partner add-on; it focuses on standard field service dispatch and technician time tracking. ↗

Accounting MethodGorillaDesk operates natively on a cash-basis and accounts receivable (AR) invoicing model for job billing, syncing invoice and payment data with QuickBooks Online for full financial management. ↗

Wip Poc SupportGorillaDesk does not support Work-in-Progress (WIP) accounting or Percentage-of-Completion (POC) progress billing, as it is designed for short-term and recurring service jobs rather than long-term construction projects. ↗

Implementation TimeData migration takes 2 to 5 business days, and complete team onboarding and account setup typically achieve operational confidence within 2 weeks. ↗

Requires ImplementerNo; GorillaDesk does not require a paid third-party implementer or VAR. Data migration, setup assistance, and unlimited 1-on-1 training are provided directly by GorillaDesk for free with no setup fees. ↗

Adoption & market position

Market PositionGorillaDesk is a bootstrapped, founder-owned field service management (FSM) software platform tailored primarily for small SMB trade contractors, particularly in pest control, lawn care, pool service, and cleaning (typically 1 to 10 technician trucks). Founded in 2012/2013 by Chris Moreschi in Boca Raton, Florida, the company remains unfunded with no outside venture capital or private equity backing, operating on a monthly per-route SaaS subscription model starting at $49/month. ↗

Customer ScaleGorillaDesk serves between 4,300 and 6,000 field service business customers, with approximately 95% of its client base located in the United States. ↗

MomentumGorillaDesk maintains strong growth momentum and a highly positive industry reputation, widely recognized as a modern, user-friendly platform rather than a legacy system. Holding an average rating of ~4.8/5 on Capterra and G2 alongside a reported 96% user satisfaction rate, contractors praise its ease of onboarding, route dispatching, drag-and-drop scheduling, and reliable mobile apps. While small contractors frequently adopt GorillaDesk to replace spreadsheets or over-engineered tools, growing companies expanding past 10–20 technicians sometimes migrate to enterprise or mid-market platforms like ServiceTitan or FieldRoutes for deeper custom analytics. ↗