Roofr

What it is

Category DescEstimating and field-service management software (providing aerial roof measurement, instant estimates, digital proposals, CRM, and payments) ↗

Target UserResidential and commercial roofing and exterior contractors, primarily small-to-medium-sized roofing businesses ↗

OwnershipIndependent (Venture-backed private company) ↗

Founded Year2016 ↗

Pricing & cost

Pricing ModelTiered subscription model combined with pay-as-you-go per-report pricing and optional recurring add-on modules. ↗

Typical CostStarter plan is $0/month (free forever). Paid subscription plans are Essentials at $249/month ($209/month billed annually) and Scale at $349/month ($299/month billed annually); a Measure+ plan is $109–$169/month ($95/month billed annually). Measurement reports are pay-as-you-go at $19 per report on the free Starter plan and $13 per report on paid plans. Add-on modules include Instant Estimator ($125–$149/month) and Roofr Sites ($99/month). ESX file exports cost an additional $10–$12 per report. ↗

Api Or Integration FeesStandard supplier integrations (ABC Supply, SRS Distribution), CompanyCam, and Google Calendar are included in base plans. QuickBooks Online integration is built into the Scale plan ($349/month). For payment processing, platform processing fees are 2.8% + $0.30 per credit card transaction (3.25% + $0.30 for Amex) and 0.5% (capped at $40) for ACH transactions. Standalone fees for custom API access are not publicly itemized. ↗

Implementation CostAccount setup and onboarding assistance are provided at no extra charge ($0) across standard plans, though specialized onboarding packages vary depending on the selected plan. ↗

API & data access

Has ApiNo ↗

Api TypeNone (No public REST, GraphQL, or SOAP API is published or publicly accessible; programmatic automation relies on pre-built Zapier webhooks and triggers) ↗

Api Access GatingGated/Restricted. Roofr does not provide self-serve developer API keys. The API token generated in Settings > Integrations is scoped specifically for Zapier integration, while enterprise API access requires sales contact and approval. ↗

Api LimitationsNo public API documentation portal, endpoint schemas, rate limit specifications, or custom endpoint access exist for general developers. Programmatic operations are limited to Zapier's supported triggers (e.g., proposal events, report orders, stage changes) and actions (creating jobs and customers). ↗

Data Export OptionsJob Reports from the performance dashboard can be exported as CSV, XLSX, or JSON files. Roof measurement reports can be downloaded in CSV, PDF, or ESX (Xactimate) formats. Product catalogs can also be exported and imported as CSV files. ↗

Native AI features

Ai Features SummaryAs of 2025–2026, Roofr's native AI features focus on computer vision and automated geospatial measurement processing rather than conversational LLM tools. Shipped/GA features include AI-powered Roof Measurement Reports (analyzing satellite and aerial imagery to calculate roof area, pitch, edges, and waste factors) and the Instant Estimator (a website widget that uses imagery and custom pricing rules to provide homeowners immediate ballpark estimates). Roofr Sites, an AI-powered contractor website builder, is currently in active beta ($99/month add-on). Announced roadmap items targeted for late 2026 include AI Voice Lead Capture Agents for after-hours calls and AI Data Reporting for platform analytics. ↗

Ai DispatchRoofr offers no native AI-powered dispatching or automated crew scheduling. Job creation, work order routing, and scheduling are managed manually within its CRM interface, lacking dynamic AI route optimization, skill-based crew matching, or automated weather-based rescheduling. ↗

Ai FinanceRoofr does not offer native AI-powered invoicing or automated AP/AR processing. The platform supports standard digital invoicing, credit card and ACH payment collection, and QuickBooks sync (on higher tiers), but invoice creation and accounting reconciliation rely on manual triggers and standard template rules rather than financial AI engines. ↗

Ai Assistant Or McpRoofr does not provide a native AI assistant/copilot or an official Model Context Protocol (MCP) server. Roofr lacks a public developer API, providing only sales-gated keys scoped to Zapier. Consequently, external AI assistants like Claude or ChatGPT cannot connect natively via MCP and must rely on Zapier hooks or inbox/calendar notifications. ↗

Integrations & ecosystem

Accounting IntegrationsRoofr provides a native one-way integration with QuickBooks Online (QBO) to sync customer contact cards and manually export invoices, line items, tax codes, and discounts from Roofr into QBO. It does not natively support QuickBooks Desktop, Sage Intacct, Foundation, or other construction ERPs. Connectivity to other accounting systems or custom accounting workflows relies on third-party automation via Zapier webhooks. ↗

MarketplaceRoofr does not operate an open public developer app store or app marketplace. Instead, it maintains a curated Partner Directory page on its website that categorizes Supplier and Distribution Partners (such as SRS Distribution and Roofmart), Manufacturing Partners, and Integration Partners (such as CompanyCam and Zapier). ↗

Unified Api SupportNeither construction-focused unified API platforms (such as Agave) nor general B2B unified API providers (such as Merge.dev) offer native connector support for Roofr in their integration catalogs. ↗

Accounting fit & implementation

Certified PayrollNot supported. Roofr is designed primarily for residential sales, CRM, measurement, and invoicing workflows, and does not natively support payroll processing, certified payroll reporting, or prevailing wage tracking for Davis-Bacon / union work. ↗

Accounting MethodRoofr is a front-end estimating and CRM tool rather than a full double-entry accounting system. It handles cash collection and invoicing directly, while relying on external general ledger systems like QuickBooks Online via a one-way export integration. ↗

Wip Poc SupportNot supported natively. Roofr does not provide general ledger accounting, Work-in-Progress (WIP) tracking, or percentage-of-completion (PoC) revenue recognition capabilities. ↗

Implementation TimeTypically 2 to 4 weeks for full implementation (account setup takes up to 5 business days, followed by onboarding and training sessions usually scheduled within 7 business days). ↗

Requires ImplementerNo. Roofr does not require a paid third-party implementer or Value-Added Reseller (VAR); onboarding, account setup, and 1:1 training sessions are provided directly by Roofr's in-house Implementation Specialists. ↗

Adoption & market position

Market PositionRoofr is positioned as a modern, all-in-one sales platform and vertical SaaS CRM built specifically for residential roofing contractors. Rather than a legacy system that contractors migrate away from, Roofr is considered a modern cloud platform that unifies aerial roof measurement reports, website instant-estimating widgets, proposal creation, e-signatures, work order management, invoicing, and payment processing. ↗

Customer ScaleRoofr serves more than 12,000 roofing contractors across North America. ↗

MomentumRoofr is experiencing strong, rapid expansion. Founded in 2016 and backed by Y Combinator, the company raised a $12M Series A in 2022, a $23.5M round in late 2023, and a Series B funding round in January 2025 led by growth equity firm TCV with participation from ABC Supply Co. Total funding exceeds $43.9M, and employee headcount has grown to over 150 employees. ↗