What it is
Estimating and field-service management software (providing aerial roof measurement, instant estimates, digital proposals, CRM, and payments)
Source: roofr.com: What it isResidential and commercial roofing and exterior contractors, primarily small-to-medium-sized roofing businesses
Source: roofr.com: What it is2016
Source: roofr.com: What it isNot verified from available source evidence: Ownership. Unavailable evidence is not a negative product verdict.
Pricing & cost
Base subscriptions, optional add-ons and per-report measurement charges. Pricing is in USD; confirm the billing period and current checkout offer.
Source: Roofr plans and pricingThe monthly base-plan comparison lists Starter at $0, Measure+ at $109 to $169, Essentials at $249 and Scale at $349. Annual billing and add-ons have separate prices.
Source: Roofr monthly base-plan comparisonQuickBooks is described as a US beta. Public plan summaries and comparison tables differ on entitlement; confirm availability in your account before budgeting the connection. API access and custom integration charges are not established by this review.
Source: Roofr integration eligibility and plan comparisonThe pricing FAQ says there are no setup or onboarding fees. Confirm the scope of any additional service separately.
Source: Roofr setup and onboarding pricing FAQRelated sources (topic background, not support for every fact):
API & data access
Public API access, authentication, required objects and limits have not been verified in this review. Documented integrations and exports do not establish a general developer API.
Source: Roofr documented integration routesRoofr documents job-report exports in CSV, XLSX and JSON. Check the selected dates, statuses, included records and financial fields before accepting a particular export.
Source: Roofr Job Reports export formatsNot verified from available source evidence: Has API, API Access Gating. Unavailable evidence is not a negative product verdict.
Related sources (topic background, not support for every fact):
Native AI features
Roofr markets AI-powered call handling through its AI Receptionist add-on that answers calls, books appointments, creates job cards and retains summaries. It can use Instant Estimator pricing for phone quotes. Confirm account availability and settings; a product description is not a completed tenant test.
Source: Roofr AI Receptionist features and availabilityAppointment booking is documented. Crew routing and dispatch optimization were not verified by this review.
Source: Roofr AI Receptionist appointment bookingRoofr documents proposal-based invoices and payment collection. This review does not establish autonomous accounting, AP/AR reconciliation or financial posting.
Source: Roofr invoicing and payment workflowAn AI Receptionist is documented. General-purpose copilots, an official MCP interface and developer API access remain unverified.
Source: Roofr documented AI ReceptionistRelated sources (topic background, not support for every fact):
Integrations & ecosystem
Roofr describes a QuickBooks Online beta exporting invoices and payment information. Its pricing page specifies US availability and no QuickBooks Desktop integration. Plan tables differ, so verify tenant eligibility, exact objects and transfer behavior before implementation.
Source: Roofr QuickBooks Online beta and integration workflowThe pricing page states the US beta boundary and excludes QuickBooks Desktop; confirm the current account entitlement.
Source: Roofr QuickBooks beta eligibilityRoofr lists named integrations including CompanyCam and Zapier. This review does not establish a general developer marketplace or every available connector.
Source: Roofr documented integrationsRelated sources (topic background, not support for every fact):
Accounting fit & implementation
Typically 2 to 4 weeks for full implementation (account setup takes up to 5 business days, followed by onboarding and training sessions usually scheduled within 7 business days).
Source: roofr.com: Accounting fit & implementationNo. Roofr does not require a paid third-party implementer or Value-Added Reseller (VAR); onboarding, account setup, and 1:1 training sessions are provided directly by Roofr's in-house Implementation Specialists.
Source: roofr.com: Accounting fit & implementationNot verified from available source evidence: Certified Payroll, Accounting Method, WIP POC Support. Unavailable evidence is not a negative product verdict.
Adoption & market position
Not verified from available source evidence: Market Position, Customer Scale, Momentum. Unavailable evidence is not a negative product verdict.
Finance-side evaluation reviewed 2026-10-06
What should a Roofr buyer verify beyond a proposal?
Roofr offers a $0/mo Pay-As-You-Go measurement tier, while proposals and invoicing require Essentials ($209/mo annual) or Pro ($299/mo annual). Proposals often include good-better-best options where only the customer-accepted option represents sold work, and synced QuickBooks Online invoices append a SubTotalLineDetail line at the end of line items.
- Filter multi-option proposals to the customer-accepted option before totaling sold backlog.
- Capture physical roof completion dates and deposit-vs-progress invoice flags for accrual cutoff.
- Verify how your QBO parser handles the appended SubTotalLineDetail row on synced invoices.
Content revision history · Roofr product and eligibility context
These are Level evaluation questions. They do not certify your tenant, replace a vendor implementation test or prove complete financial records.
Displayed research carries source references (linked above). Fields without a cited URL, with unavailable source metadata, or with a known-dead citation are withheld. A cited URL does not certify claim support or current retrieval; citations have not all been individually re-verified. Topic reading lists provide background and do not support every claim. The AI-readiness tier is a transparent heuristic from cited data-access and AI research, not a vendor ranking. This is our assessment as of 2026, not advice; software features and pricing change, and vendors are welcome to correct anything here, verify current specifics with the vendor before deciding.
Other tools in project management
- Procore: workable with effort
- Autodesk Construction Cloud: workable with effort
- Buildertrend: workable with effort
- Fieldwire: workable with effort
- Raken: workable with effort
- Contractor Foreman: workable with effort
See the whole picture
Roofr is one of 103 tools indexed for data access and AI research.