MarketSharp

What it is

Category DescPoint tool / Customer Relationship Management (CRM) software tailored for contractors, providing lead generation, sales automation, marketing, estimating, and project scheduling. ↗

Target UserResidential remodelers, home improvement professionals, and specialty contractors (e.g., roofing, siding, windows, doors) ranging from small contractors to midsize businesses. ↗

OwnershipAcquired by EverCommerce (NASDAQ: EVCM), a publicly traded service commerce platform. ↗

Founded Year1996 ↗

Pricing & cost

Pricing ModelMarketSharp uses a public tier-based subscription model based on annual contracts (available via monthly or annual payment options). Pricing is structured around a base tier rate (covering the account and 1 user) plus a fixed per-user monthly fee for additional users. ↗

Typical CostPricing is public and structured across three tiers (monthly billing rates): Standard plan at $199/month for Account + 1 User ($40/month per additional user); Pro plan at $349/month for Account + 1 User ($50/month per additional user); and Ultimate plan at $499/month for Account + 1 User ($55/month per additional user). Discounted starting prices for annual subscription pay range from "$182–$457/month". ↗

Api Or Integration FeesAn "API for Data Sharing with other Systems" is included in the Ultimate tier. Built-in integrations include a QuickBooks Connector. SMS texting overages beyond plan limits incur a "$.05 per message fee". Integrated payment processing (via PaySimple) carries transaction fees including "3.05% + $0.35" for credit cards and "$0.74 + 0.15%" for ACH. ↗

Implementation CostStandard onboarding and setup are included free with subscription plans, including "Dedicated Onboarding (up to 3 hours)" and "Data Conversion Onboarding (up to 4 hours)". However, "Additional onboarding, data conversion, storage and multiple databases are subject to additional fees." ↗

API & data access

Has ApiYes ↗

Api TypeREST ↗

Api Access GatingRequires MarketSharp credentials and an API key generated via the MarketSharp Admin panel under 'Apps & Add-ons Setup' > 'API maintenance'. The API supports Application Authentication (for multi-company access) and Employee Authentication via a /token endpoint. ↗

Data Export OptionsManual data exports to CSV or TXT format are available via customizable list views and Advanced Search within the Contacts section. MarketSharp also supports scheduled and automated custom reporting sent via email. ↗

Native AI features

Ai Features SummaryAs of 2025–2026, MarketSharp does not offer native AI features within its core software. The platform relies on traditional rule-based marketing and workflow automation—such as automated drip email/SMS campaigns, lead capture forms, and scheduled customer reminders. Advanced AI capabilities (such as AI call handling, AI voice agents, or AI lead qualification) are only available via third-party integrations (e.g., Avoca AI, Whippy AI, or Zapier). ↗

Ai DispatchMarketSharp does not offer native AI-powered dispatching or route scheduling. Its core functionality includes standard calendar scheduling and automated job progress updates, but AI-driven booking or dispatch optimization requires third-party integrations. ↗

Ai FinanceMarketSharp lacks native AI estimating, AI invoicing, or AP/AR automation. It provides traditional template-based estimating, job costing, and payment links (such as Text-To-Pay), but does not feature machine-learning-driven estimate generation or document processing. ↗

Ai Assistant Or McpMarketSharp does not include a native AI assistant, copilot, or native Model Context Protocol (MCP) server. External LLMs can only interact with MarketSharp actions through third-party integration wrappers like Zapier's MCP server. ↗

Integrations & ecosystem

Accounting IntegrationsMarketSharp natively connects with QuickBooks (both QuickBooks Online and QuickBooks Desktop) for pushing customer/job data and financial synchronization. It does not natively support enterprise construction accounting systems like Sage Intacct or Foundation. ↗

MarketplaceYes, MarketSharp has an official, public Integrations and Industry Partners directory on its website that lists supported third-party tools across lead generation, sales conversion, productivity, and document management. ↗

Unified Api SupportNo native connector support for MarketSharp is offered by unified-API providers like Agave or Merge.dev. Integrations are supported natively, via direct MarketSharp APIs, or through Zapier. ↗

Accounting fit & implementation

Certified PayrollMarketSharp does not support certified payroll or Davis-Bacon prevailing wage tracking natively or via an official add-on/partner. As a CRM and job management system designed for residential remodelers and home improvement contractors, it lacks built-in payroll functionality and relies on external payroll/accounting software. ↗

Accounting MethodMarketSharp is not a general ledger accounting platform and does not natively execute cash or accrual accounting. It handles invoicing, field payment collection, and job cost tracking, while syncing data to external accounting systems like QuickBooks for general ledger management. ↗

Wip Poc SupportMarketSharp does not natively support Work in Progress (WIP) schedules or percentage-of-completion (POC) revenue recognition. While it provides reporting for job costing, sales, and lead performance, percentage-of-completion accounting is deferred to integrated accounting software. ↗

Implementation TimeOnboarding and migration typically take a few weeks, with customers usually going live within weeks rather than months. ↗

Requires ImplementerNo third-party paid implementer or Value-Added Reseller (VAR) is required. MarketSharp includes in-house onboarding support directly in its standard subscription packages, providing a dedicated implementation manager along with up to 3 hours of setup configuration and up to 4 hours of data conversion. ↗

Adoption & market position

Market PositionMarketSharp is an industry-specific CRM and business management software platform designed for U.S. residential remodelers, specialty contractors, and home improvement professionals (such as window, roofing, siding, and door installers). Originally founded in 1996 as a bootstrapped venture, MarketSharp was acquired by EverCommerce and operates as part of its EverPro suite alongside sister platform improveit 360. The product is positioned primarily for small-to-midsize contractors operating in a 1–15 user sweet spot, offering lead tracking, automated marketing, sales management, and project tracking. ↗

Customer ScaleMarketSharp reports having served over 3,700 remodelers and home improvement businesses, with marketing documentation citing thousands of residential contractors using the platform. ↗

MomentumMarketSharp is viewed as a mature legacy CRM with a 30-year operational history and high stability among traditional home service operators. However, momentum is constrained by competition from modern, mobile-first platforms (such as Jobber, Builder Prime, Projul, and ServiceTitan). Industry comparisons and user feedback highlight that contractors migrate away from MarketSharp due to its dated user interface, clunky mobile capabilities, limited feature scope beyond CRM, and escalating per-user pricing tiers ($199–$499+/month). ↗