LiveFlow

What it is

Category DescPoint tool (financial reporting, FP&A, and accounting automation layer that integrates QuickBooks Online and Xero with Google Sheets and Microsoft Excel) ↗

Target UserFinance teams, accounting firms, fractional CFOs, and multi-entity businesses (including construction contractors, technology companies, and franchises) using QuickBooks Online or Xero, typically spanning small-to-medium businesses up to mid-market multi-entity groups (2–50+ entities) ↗

OwnershipIndependent (venture capital-backed; investors include Y Combinator, Valar Ventures, Andreessen Horowitz, and Seedcamp) ↗

Founded Year2021 ↗

Pricing & cost

Pricing ModelLiveFlow does not publish fixed public pricing tiers on its main product and operates on a quote-only custom pricing model tailored to each customer based on entity count, user seats, data complexity, and specific feature needs. ↗

Typical CostPricing is custom-quoted, but third-party SaaS intelligence and industry benchmarks report that subscriptions typically start around $500/month, with ranges spanning $50–$150/month for single-entity setups, $200–$500/month for multi-entity consolidation, and $500–$1,500+/month for enterprise implementations. ↗

Api Or Integration FeesThird-party user reports indicate that features such as multi-entity consolidation and extra client dashboards are billed separately as add-on modules on top of base subscription plans, whereas official literature for LiveFlow's Flow platform advertises all-inclusive pricing with no module marketplace. ↗

Implementation CostIndustry research and software reviews cite a one-time onboarding and implementation fee of $2,500, though LiveFlow product marketing for Flow advertises a $0 implementation fee. ↗

API & data access

Has ApiNo ↗

Data Export OptionsLiveFlow does not offer a standalone public API for data extraction; instead, it automatically pushes and synchronizes financial data directly into Google Sheets and Microsoft Excel workbooks using its native add-ons, with support for automated hourly scheduled refreshes. Analysts and developers retrieve data by exporting the connected Google Sheets or Excel files to CSV, XLSX, or PDF, or by accessing the spreadsheet data programmatically via the Google Sheets API, Google Apps Script, or Excel Power Query. ↗

Native AI features

Ai Features SummaryLiveFlow is a financial operations and FP&A platform best known for connecting QuickBooks Online and Xero to Google Sheets/Excel. On February 11, 2026, LiveFlow launched Flow (Flow ERP), an AI-native ERP designed for multi-entity physical businesses, including trade and construction contractors. Flow ERP incorporates AI accounting agents embedded at the general ledger level to automate transaction categorization, continuous bank reconciliation, journal entry generation, intercompany eliminations, AP/AR workflows, and month-end close checklists. ↗

Ai DispatchNone. LiveFlow and Flow ERP focus strictly on financial management, accounting, and FP&A. It does not offer AI-powered field dispatching, scheduling, estimating, or call handling/CSR capabilities. ↗

Ai FinanceShipped/GA (launched February 11, 2026 with Flow ERP): LiveFlow offers a suite of native AI accounting agents for financial operations and AP/AR automation: 1) AP & AR Agents: Automate invoice/bill splitting across entities, track unpaid invoices, and manage intercompany AR/AP; 2) Continuous Categorization & Bank Reconciliation Agents: Map incoming bank feed/AP transactions to accounts/tags (learning from team edits) and run continuous bank reconciliation via Plaid; 3) Journal Entry Agent: Scans historical patterns to automatically draft recurring journal entries; 4) AI Account Merge: Uses AI to standardize and map charts of accounts across multiple entities; 5) Month-End Close Agent: Operates dynamic close checklists tied to live GL data. ↗

Ai Assistant Or McpAI Assistant (Shipped/GA, February 2026): Flow ERP features an embedded 'Ask Me Anything AI Chat' that allows users to issue natural language queries regarding reports, GL transactions, bills, and invoices from any page in the platform. MCP Server: LiveFlow does not offer a native Model Context Protocol (MCP) server; while CEO Lasse Kalkar has publicly discussed MCP architecture in media interviews, LiveFlow has no productized MCP server. ↗

Integrations & ecosystem

Accounting IntegrationsLiveFlow connects natively to cloud accounting platforms, specifically QuickBooks Online and Xero, to pull general ledger data and automate financial consolidation, FP&A, and reporting within Google Sheets and Microsoft Excel. ↗

MarketplaceLiveFlow maintains an Integrations directory featuring supported platforms across categories including Construction (Procore, BuilderTrend), Spend Management (Bill, Ramp), Payroll & HR (Gusto, Rippling, Paylocity, ADP, Paychex, Deel, Justworks, Paycor, Workforce), Payments & POS (Toast, Square), and Banking. ↗

Accounting fit & implementation

Certified PayrollNot supported natively. LiveFlow (both LiveFlow FP&A and Flow ERP) does not process payroll or generate Davis-Bacon/prevailing wage compliance reports natively, requiring contractors to rely on separate payroll software or third-party tools. ↗

Accounting MethodSupports accrual accounting (as well as cash-basis reporting), pulling live accrual data from underlying ledgers such as QuickBooks Online, Xero, or NetSuite, and offering GAAP-compliant accrual tracking in Flow ERP. ↗

Wip Poc SupportSupports WIP (Work-in-Progress) reporting and percentage-of-completion (PoC) accounting, providing automated schedules for job costing, cost-to-complete tracking, and overbilling/underbilling calculations. ↗

Implementation TimeLiveFlow FP&A takes minutes to days to connect and deploy. Flow ERP transactional migration from QuickBooks Online takes under 2 minutes, with complete go-live averaging 11 business days (days to weeks). ↗

Requires ImplementerNo. Does not typically require a paid third-party implementer or Value-Added Reseller (VAR). Setup is direct self-service or guided through LiveFlow's internal white-glove onboarding team. ↗

Adoption & market position

Market PositionLiveFlow is a modern financial planning and analysis (FP&A) and financial reporting platform that integrates accounting software (primarily QuickBooks Online and Xero) with Google Sheets, Excel, and automated dashboards. In the trade and construction sector, it acts as an automated multi-entity consolidation and financial reporting layer for general contractors, home builders, and specialty trades running multiple QuickBooks Online entities, enabling real-time P&L consolidation, WIP reporting, and job costing without manual spreadsheet assembly. Founded in 2021 out of Y Combinator (W21), the company raised a $3.5M Seed round in 2021 and a $13.5M Series A in September 2024 led by Valar Ventures, reaching ~$17M in total funding and an estimated annual revenue of $6.7M–$7.6M. ↗

Customer ScaleLiveFlow serves more than 6,000 businesses across industries including construction, technology, accounting firms (such as BDO and KLR), virtual CFO practices, and multi-unit franchises (such as Wendy's and Crumbl Cookies). Standalone customer numbers dedicated specifically to trade/construction contractors are not separately broken out publicly. ↗

MomentumLiveFlow displays strong upward growth momentum as a modern, AI-enabled cloud platform, rather than a legacy system contractors migrate away from. Contractors and finance teams adopt LiveFlow to eliminate manual multi-entity QuickBooks reporting and automate financial workflows. Driven by its $13.5M Series A funding in September 2024 led by Valar Ventures, the company has expanded its product stack with LiveFlow Next (AI client reporting and forecasting) and Flow ERP (an AI-native ERP tailored for multi-entity construction businesses). ↗