Esticom (Procore)

What it is

Category DescEstimating software (cloud-based quantity takeoff and bidding tool for preconstruction) ↗

Target UserSpecialty/trade contractors (e.g., electrical, plumbing, HVAC, concrete) and general contractors ranging from small businesses to mid-market and enterprise firms ↗

OwnershipAcquired by Procore Technologies, Inc. (public company) ↗

Founded Year2015 ↗

Pricing & cost

Pricing ModelEsticom (now Procore Estimating) uses a quote-only custom pricing model based on Annual Construction Volume (ACV). Historically prior to acquisition, it operated on a per-user monthly/annual subscription model. ↗

Typical CostPricing is quote-only and not publicly published by Procore. Third-party analyst data reports standalone Esticom historical pricing starting at $139 per user/month (or $1,299 per estimator/year), with post-acquisition Procore Estimating base packages estimated around $375/month. ↗

Api Or Integration FeesEsticom offers open API and integrations (e.g., QuickBooks, Bluebeam, Box), but separate fees for API access or custom integrations are not publicly published and are quote-dependent. ↗

Implementation CostImplementation and onboarding fees are custom and quote-based. Third-party industry estimates range from $1,000–$5,000+ for small implementations up to $50,000 for enterprise deployments. ↗

API & data access

Has ApiYes ↗

Api TypeREST ↗

Api Access GatingFree account registration on the Procore Developer Portal provides access to sandbox testing environments. Accessing production data requires an active Procore subscription, OAuth 2.0 app credentials (Client ID and Client Secret), and authorization/installation by a Procore company administrator. ↗

Api LimitationsStandard rate limits are 3,600 requests per hour (60-minute rolling window) and a short-term spike limit of 100 requests per 10 seconds (scalable to 7,200 or 14,400 requests per hour upon request). Additionally, API endpoints specific to Procore Estimating (REST v2.0) are primarily focused on company cost catalogs and catalog items. ↗

Data Export OptionsExport options include downloading Bills of Materials (BOM) and Cost Catalog items as Excel (.xlsx) / CSV files, generating customer proposals as PDF or Microsoft Word (.docx) files, downloading marked-up plan drawings, and direct integrated export of estimates/budgets into Procore Project Financials (Budgets) and Procore Drawings. ↗

Native AI features

Ai Features SummaryEsticom was acquired by Procore in October 2020 and integrated into the platform as Procore Estimating. Its primary native AI features focus on automated takeoff: AI Auto-Count (shipped 2020–2021) uses symbol recognition to count elements across drawings, and Automated Area Takeoff (announced May 2022, GA January 2023) uses machine learning to detect room, concrete, and roofing boundaries. At the platform level, Procore offers Procore Assist (formerly Procore Copilot, GA March 2025, rebranded June 2025) for conversational project queries. Esticom/Procore Estimating lacks native AI dispatching, AI invoicing/AP/AR automation, and an official MCP server. ↗

Ai DispatchEsticom and Procore Estimating offer no native AI-powered dispatching or AI call-handling/CSR capabilities. While Procore announced platform-level AI Agents for scheduling workflows at Groundbreak in November 2024 (targeted for 2025–2026), field service dispatching for specialty contractors is handled via third-party integrations (e.g., ServiceTitan or Jobber) rather than native AI dispatch inside Esticom/Procore Estimating. ↗

Ai FinanceEsticom / Procore Estimating does not offer native AI-powered invoicing or AP/AR automation features. While completed estimates can sync natively with Procore Financials to create budgets and prime contracts, and Procore Financials supports rule-based conditional invoice approval workflows, it lacks native machine-learning or generative AI capabilities for invoice processing and accounts payable/receivable. ↗

Ai Assistant Or McpAI Assistant: Procore offers Procore Assist (originally launched in open beta as Procore Copilot, achieved GA in North America on March 13, 2025, and rebranded to Procore Assist on June 20, 2025). It provides conversational search and reporting across project drawings, specifications, RFIs, submittals, and preconstruction datasets (expanded September 2025). MCP Server: Procore / Esticom does not offer an official native first-party Model Context Protocol (MCP) server. Only open-source community repositories and third-party connector tools exist. ↗

Integrations & ecosystem

Accounting IntegrationsEsticom (rebranded as Procore Estimating after its 2020 acquisition) connects to accounting systems including QuickBooks Online, Foundation Software, and Deltek ComputerEase via direct integrations and file exports. Because Esticom is natively integrated into the broader Procore platform, estimates and bid data can be pushed directly into Procore Financials and Procore Project Management with a single click to generate project budgets and cost codes natively. Through Procore's core platform, accounting data further syncs natively or via connectors with ERP systems such as Sage (Sage 100 CRE, Sage 300 CRE, Sage Intacct), Acumatica, and QuickBooks. ↗

MarketplaceEsticom does not maintain a standalone public app marketplace or partner directory. Instead, following its acquisition by Procore Technologies, it is listed as 'Procore Estimating' on Procore's public App Marketplace (marketplace.procore.com), which acts as the integration directory for third-party apps and ecosystem partners. ↗

Unified Api SupportYes, construction-focused unified API provider Agave supports Procore and Procore Estimating (Esticom) for reading and writing financial, budget, and project data across systems. Generalist unified API Merge.dev does not offer direct native connector support for standalone Esticom or Procore Estimating. ↗

Accounting fit & implementation

Certified PayrollEsticom (Procore Estimating) does not support certified payroll or prevailing wage reporting natively, as it is a pre-construction takeoff and estimating application. Within the broader Procore ecosystem, certified payroll compliance for Davis-Bacon or prevailing wage work is supported through third-party marketplace partner integrations (e.g., eBacon, Points North, LCPtracker). ↗

Accounting MethodEsticom does not support general accounting methods (accrual or cash) natively. It is built strictly for pre-construction quantity takeoff, estimating, and proposal creation, not as a general ledger or accounting system of record. ↗

Wip Poc SupportNot supported natively. While Esticom allows contractors to track bid pipeline stages (such as 'work in progress'), it does not calculate financial Work in Progress (WIP) schedules or percentage-of-completion (POC) revenue recognition, which must be managed in a construction accounting system or ERP. ↗

Implementation TimeOnboarding typically takes hours to a few days. Because it is a cloud-native application, users report learning the core takeoff and estimating workflows quickly after reviewing online tutorials or participating in vendor training sessions. ↗

Requires ImplementerNo paid implementer or VAR is typically required. Esticom offers self-service onboarding, a 14-day free evaluation, and direct online vendor training and documentation. ↗

Adoption & market position

Market PositionEsticom (now integrated and rebranded as Procore Estimating) is a cloud-based web takeoff and estimating solution designed primarily for specialty trade contractors (including electrical, plumbing, HVAC, low-voltage, and fire safety) as well as general contractors. Founded in 2015, the company was acquired by Procore Technologies in October 2020 (terms undisclosed; Esticom was bootstrapped with no outside capital) to serve as Procore's native preconstruction estimating and takeoff tool. ↗

Customer ScaleAt the time of its acquisition by Procore in October 2020, Esticom had more than 1,000 contractor customers and approximately 1,600 users. ↗

MomentumGrowing / Modern platform. Esticom is recognized as a modern, cloud-native Web application rather than a legacy desktop software system. Designed to replace paper blueprints and legacy spreadsheet/desktop takeoff tools, its market presence and technical integration expanded after being fully incorporated into the Procore construction management platform as Procore Estimating. ↗